Speed to lead for contractors First to call back wins the job.
Every new lead gets a call and a text within 60 seconds, day or night. Then the system keeps following up until they book or say no.
Why speed mattersLeads go cold in hours, not days.
Homeowners rarely ask just one contractor. They fill in two or three forms, and the first company to get back to them usually gets the estimate.
That isn't just a hunch. A Harvard Business Review study of online sales leads found that companies that responded within an hour were nearly seven times as likely to qualify the lead as those that waited even one hour longer. The average response time in the study was 42 hours.
Most contractors aren't slow because they don't care. They're slow because they're on a job. Speed-to-lead takes the first call off your plate, so every lead hears from you while they're still looking.
How it worksWhat happens in the first 60 seconds.
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01
A lead comes in
From your website form, Facebook or Google lead ads, or lead sites like Angi and Thumbtack. Anything that sends a notification we can read.
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02
The AI calls and texts
Within 60 seconds it calls the lead in your company's name and sends a text, in case they can't pick up.
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03
It qualifies and books
It asks your questions, checks they're in your service area and books the estimate on your calendar.
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04
It keeps following up
No answer? It tries again over the next few days, by text and call, until they book or tell you no.
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05
You get told
The lead, the answers and the booked time land in your CRM, and you get a text.
What you getNever the second call again.
- AI call-back and text within 60 seconds
- Works nights, weekends and holidays
- Your qualifying questions, your service area
- Follow-up until they book or say no
- Missed-call text-back included
- Every lead logged in your CRM
We set it up to contact only people who asked you for a quote, and every text includes a way to opt out. You read and approve the messages before anything goes live.
Every build is a fixed price, quoted on your audit call, and goes live in 2–4 weeks. It's built inside your own accounts, so you keep all of it.
FAQSpeed-to-lead, answered.
What is speed to lead?
It's the time between a lead asking for a quote and your business getting back to them. The shorter it is, the more of those leads turn into booked estimates.
Which lead sources does it work with?
Website forms, Facebook and Google lead ads, and most lead marketplaces. If a source can send an email or a notification, we can usually connect it. We'll confirm yours on the audit.
What if the lead doesn't answer?
They get a text straight away, then a short follow-up sequence by text and call over the next few days. It stops the moment they reply or book.
Do I need a new CRM?
Usually not. We connect what you already use. If you don't have a CRM yet, we'll recommend a simple one.
Find your leaks in 30 minutes.
On a free audit call we trace one lead from first contact to signed job and show you where it leaks. You keep the leak map either way. Our first five contractors get the full build at no cost through the Founding 5.
Book a free automation audit